Phrases of various types are extensively searched on the internet, and this domain name is versatile, memorable and descriptive. The broad term ‘The phrase’ is searched more than 9 million times per month with advertisers paying just under one dollar per click. A google search on ‘the phrase’ yields over 350 million search results. This simple memorable domain name works for various potential applications including reference sites, book/course related sites, professional pages for writers and editors, even translation or travel sites. To make it accessible to individuals as well as businesses and organizations, we have priced it very reasonably, less than both its GoDaddy GoValue ($630) and Estibot ($270) estimates of worth. The domain name is registered until Nov 24, 2019 (that time transfers to the new owner with the domain) and renews at standard .net rates. Some possible comparator past sales include TurnAPhrase.com ($2500), TheScript.net ($2088), CommonPhrases.com ($1149), ThePlaylist.net ($999), TheCase.net ($799), SearchPhrase.com ($692) and TheLaunch.net ($499).