Whether a club that provides mutual support to make self improvement through small choices, an organization dealing with nudge theory in economics or public policy, financial planning club that is based on nudge theory, this could be a great domain name. The 2017 Nobel Prize in Economics was awarded for Nudge Theory and there is renewed interest in behavioural economics. Nudge theory finds use in many areas beyond economics though, including public policy and self improvement. The name is registered until October, 2018 and renews at a very reasonable .club standard rate. The .club is one of the 5 most popular new gTLD extensions, so good recognition.