This is a unique chance to get hold of one of the most brandable domains in the world. When NASA had to choose a name for a new space time capsule, the organization researched which sounds (phonemes) are used most globally. The result was [k], [e] and [o]. Thus it was named KEO - a name that is pronounceable in all cultures. So keo.com is perfect for a company that aspires to a global presence with instant recognition. The asking price reflects this, but consider the marketing value of such a fantastic brand.