The growth in electronic sports is phenomenal, both among participants and viewers. Business Insider predicts that brand spending on e-sports will reach about a billion dollars this year and is growing at 22% per year. The most recent League of Legends Championships were watched by more than 80 million unique viewers. The name e-sport is congruent with the .icu (I See You) extension for a site that provides viewing opportunities, the latest news, etc. on e-sports. The domain name is already registered until Sept 30, 2019, and renews at standard .icu rates. The domain name e-sport has sold in a number of extensions - e.g. for $2259 in .eu and $3405 in the .com extension. The plural of this domain (e-sports.icu) sold for $128.